Tredz is one of the UK’s largest cycling retailers, combining the scale and convenience of online retail with the expertise you’d expect from a great independent bike shop.

But the cycling industry was going through a rough patch. High-profile retailers and manufacturers were collapsing, leaving riders out of pocket, out of warranty and unsure who they could rely on.

Tredz saw an opportunity to step up.

Having already helped shape the brand positioning and visual expression, we created In Tredz we trust - a simple platform that put reassurance, expertise and reliability at the heart of the message.

What began as an open letter to cyclists grew into a wider campaign across cycling press, digital media, social and owned channels, reinforcing Tredz as the Online Bike Experts when riders needed confidence most.

Since then, Tredz has delivered 11.1% like-for-like growth in FY24, grown its customer base 19%, increased brand awareness and gained market share.

And with premium and enthusiast cycling showing renewed strength, Tredz is well placed for the road ahead.

When the industry wobbled, Tredz held its line - and came out riding stronger.

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