Worcester Bosch: Product Launch & Campaign Creative
How does the biggest name in boilers make its first big move into fully electric home heating? You make sure the launch feels every bit as important as the product.
Worcester Bosch is synonymous with boilers. But the future of home heating is changing, and the launch of the new 5800i marked a huge moment for the business: a major step into fully electric heating.
This wasn’t just another product launch. It was the beginning of a bigger ambition - to move from leader in gas boilers to a brand capable of leading home comfort, whatever the technology.
So we gave the launch the scale it deserved.
Rather than reveal everything at once, we created a two-phase campaign. Get Pumped built anticipation among installers and customers. Then Pump It Up switched the lights on, putting the product and its engineering centre stage.
Using photography and CGI, we created a bright, highly detailed visual world that showcased the 5800i across film, digital, POS, events and installer shows.
The timing mattered too. UK heat-pump sales have since accelerated rapidly, rising from around 60,000 in 2023 to more than 110,000 in 2025.
The 5800i remains a flagship part of Worcester Bosch’s electrified offer - and the first big step in a strategy we continue to support.
First we got people pumped. Then the market followed.