Birmingham Newman University: Strategy & Vision Communications
Birmingham Newman had a clear strategy. Our job was to make people feel it. So we turned big institutional thinking into one simple, human idea: Be more.
Birmingham Newman University had already done the hard strategic work, defining an ambitious Vision & Strategy for the future.
The challenge was making it land.
Not as another document. Not as words on a page. But as something staff, students and prospective students could understand, believe in and act on.
So we didn’t reinvent the brand.
Working within the existing identity, we found a new way to express its ambition through Be more - a simple proposition with a double role. It challenges the University to push further, while promising students an experience that helps them become more too.
A distinctive system of single-line illustrations gave the idea a human visual language and became the thread connecting everything together.
The work launched at a moment when Birmingham Newman was already building real momentum. In 2026, it became No.1 in the UK for student positivity, topped national rankings for teaching excellence, student experience and support, and climbed 73 places to 35th in the Guardian University Guide.
Big strategy. Made human. And increasingly visible in the University’s success.