Cord: Digital Communications
A strong brand can quickly lose its charge online. We helped Cord build a digital asset system that keeps the product clear, premium and consistent wherever customers find it.
Once the Cord brand was established, the next challenge was making sure it worked just as hard online. EV chargers are a considered purchase, and customers need to understand the product quickly - whether they’re browsing Cord’s website, comparing options on Amazon or encountering the brand across other retail platforms.
And in marketplaces crowded with cheaper, unfamiliar alternatives, presentation matters. Quality imagery, consistency and clarity all help signal the quality of the product itself.
So rather than create one-off assets for individual channels, we built a flexible digital system around a suite of premium CGI product renders and branded communications that could work consistently across every touchpoint.
The result puts the product front and centre, makes key features and benefits easier to understand, and helps Cord stand apart from the noise. A more joined-up digital presence. More consistency. More confidence. And plenty of fresh energy wherever Cord shows up online.