Cord: Brand Identity
From an idea in a founder’s head to a fast-growing name in EV charging. We’ve been alongside Cord from the start, helping turn a simple ambition into a brand built to grow.
When we first met Cord, there was no Cord. Just an ambitious business idea and a belief that EV charging could - and should - be much easier. We worked alongside the founders from the very beginning, helping turn that belief into the strategic foundations for the business and the brand.
While the EV category was busy talking technology, we focused on the customer. Products, installers, tariffs, suppliers - switching to electric could quickly become complicated. Cord’s opportunity was to make the whole experience feel refreshingly simple.
That thinking shaped everything. Vision, mission and values. The Cord name. Its bold identity and tone of voice. And one promise that still sits at the heart of the business today: Positively Easy EV Charging.
Today, Cord serves over 10,000 drivers, works with major names including Halfords, Amazon and Geely Auto UK, and has earned a 4.7 Trustpilot rating from around 1,400 reviews - with customers regularly praising the ease of the experience.
And we’re still alongside them, helping the brand evolve as the business grows. Not bad for an idea that started with two words: Positively Easy.