Downtown: Brand Communications
From fashion to furniture. Beauty to barbecues. Downtown has a lot to talk about. We found one simple idea that gives them a way to talk about all of it.
After more than 200 years in retail, Downtown had already embarked on a rebrand and new positioning to take the business forward. What they needed next was a way to bring it all to life. And with a department store selling everything from fashion and beauty to furniture, homewares and garden, that meant finding an idea big enough to hold a lot of different messages together.
The answer was Discover it, Downtown.
Rather than seeing the breadth of Downtown’s offer as a communications challenge, we made it the opportunity. Discovery became a simple creative platform capable of celebrating different products, departments and reasons to visit, while always reinforcing the Downtown brand.
Working alongside Downtown’s in-house design team, we’ve used the platform across seasonal campaigns, Sale, Black Friday, Christmas and everyday communications - from POS and digital to radio and TV.
Discover it, Downtown continues to shape the brand’s marketing today, while the business has continued to perform strongly - with latest reported sales reaching £28.3m and pre-tax profit rising to £972k.
One simple idea. Plenty left to discover.