Pick Everard: Brand Positioning & Communications
In a sector where everyone can start to sound the same, we helped Pick Everard give clients a clearer reason to pick them.
Pick Everard is a national property, construction and infrastructure consultancy, working across everything from architecture and engineering to project management and environmental consulting. The problem was that, like much of the sector, its communications risked becoming lost in a sea of similar claims.
But Pick Everard isn’t the same as everyone else. Its collaborative approach and commitment to building genuine client partnerships gave us something much more distinctive to work with.
Rather than invent a new promise, we gave renewed meaning to the one already at the heart of the business: Deliver Better Together.
That thinking shaped a new creative look and feel and led to Reasons to Pick Everard - a campaign that turns the brand name itself into the answer to the questions clients care about most.
The work has since provided a clearer platform for professional marketing communications as the business has continued to grow. Turnover rose from £58.8m in 2022 to £71m in 2024, the team expanded to around 800 professionals, and Pick Everard joined the international Artelia Group.
A clearer position. A stronger expression. And plenty of reasons to Pick Everard.