Orbit
Orbit operates in one of the UK’s most scrutinised sectors, facing the challenge of balancing housing demand, sustainability, and customer expectations. To truly lead in building flourishing, sustainable communities, their brand needed to be more than just a logo - it needed to reflect their vision and speak to a range of audiences.
We worked with Orbit to create a brand that would connect on a human level, engaging tenants, first-time buyers, and policymakers alike. Through Clever Creativity, we turned their strategic vision into a brand that’s clear, compelling, and full of personality. Over six months, we built a brand system that was flexible enough to speak across different touchpoints, yet consistent enough to provide a strong, unified platform for all communications. By working closely together, we have created a brand that resonates with people and provides the basis for engaging, impactful creative. Orbit now has an identity and brand expression that supports their 2030 Vision, stands out in bland and cluttered market, and sets them up for continued success in social housing and new build. This wasn’t just a brand identity project – it has helped lay the foundations for Orbit’s future.