Harper Adams: Brand Identity
Harper Adams was already known for agriculture. We helped it stand for something bigger: a university with a role to play in solving one of the world’s biggest challenges.
Harper Adams had a bold ambition: to move beyond being seen simply as an agricultural specialist and become a leading voice in global food security. That called for more than a new identity.
We repositioned the university around a bigger idea - shifting the story from fields and farming to the people, ideas and innovation shaping a more sustainable food future.
The new brand became a rallying point for that ambition. A bold visual identity gave Harper Adams greater presence, while the + symbol became shorthand for collaboration, progress and the belief that solving food security takes more than one discipline, organisation or point of view.
Campaign creative then brought that thinking to life through the students, researchers and experts already tackling those challenges.
And the university has continued to build its profile. Harper Adams is now number one in the UK for graduate employment and was named the 2025 Times Higher Education Specialist Institution of the Year.
A stronger identity for a university increasingly recognised for the difference it makes.