Harper Adams University
Harper Adams University had a big ambition—to go from an agricultural specialist to a driving force in global food security. And with a bold vision, it needed a brand to match. We helped them stand out and spark action, resulting in a transformation that turned heads, changed minds, and made real impact.
Harper Adams University has always been known for its agricultural roots, but with the world facing a food security crisis, it needed to step up. More than a rebrand, this was a transformation - turning a university into a movement. We didn’t just change the logo; we built a cause-led brand that put Harper Adams at the heart of sustainable food innovation. We created a bold new identity, with the ‘+’ symbol becoming a rallying mark for collaboration and policy change. We shifted the narrative from fields to future, showcasing students and researchers as the problem-solvers of tomorrow. And it worked. The university secured government influence, global recognition at COP, and a surge in internal pride. Harper Adams is no longer just an agricultural university - it’s a force for change in global food security. Because when creativity meets purpose, real impact happens.