Taylors: Brand Identity & Customer Experience
Big business or small business doesn’t matter to us. Ambition does. Taylors had plenty of it - and a community spirit we wanted to get behind.
Taylors had been serving Woodley for generations, but there was much more to the business than great fish and chips. At its heart was a family with an entrepreneurial streak, a commitment to doing things properly and a habit of putting something back into the community.
That deserved more than a new logo.
We took Taylors through the same strategic process we’d use with any major brand, getting under the skin of the business before rebuilding everything around one simple promise: Make It Fresh.
The idea became the filter for the whole customer experience - identity, interiors, menus, signage, website, uniforms, ordering and communications. More importantly, it gave the team a fresh way to think about the business itself.
Since then, Taylors has earned major national recognition, winning the 2025 National Fish & Chip Award for Training & Development and being shortlisted for Takeaway of the Year 2026.
Small business. Serious ambition.