All Bar One: Digital Brand Experience
The brief was to bring All Bar One’s new brand guidelines online. But we spotted a bigger opportunity: to turn a visual identity into a brand people could actually feel.
All Bar One had a freshly updated brand and a beautiful set of new guidelines. Our brief was simple: apply them to the website. Except we didn’t think that was the real brief.
Brand guidelines shouldn’t just tell you how a brand looks. They should help you understand how it feels, how it speaks and how it comes to life. That was the missing piece - and simply applying the guidelines digitally wasn’t going to solve it.
So we looked beyond the brief.
We found the answer in the role All Bar One plays in people’s lives. It’s where friends meet, catch up, compare lives, celebrate milestones and make plans. Life To The Full captured that feeling and gave the brand a creative platform that could actually be communicated.
Following a comprehensive UX audit, we brought it to life digitally - shaping everything from copy and photography to page design and customer journeys. Then we took that thinking back into the wider guidelines, creating a more useful framework for future communications too.
What started as a website brief became something much more valuable: a way to make All Bar One feel like All Bar One, wherever it shows up.