Worcester Bosch: Loyalty Brand
Trade loyalty can easily become points, prizes and promotion. We helped Worcester Bosch create something installers would genuinely want to be part of.
Installers are fundamental to Worcester Bosch’s success. So when the business set out to create a new loyalty programme, it wanted something that could show just how much that relationship mattered.
The category offered plenty of examples of what not to do: transactional, blokey and built around rewards rather than real value. We saw an opportunity to make loyalty mean more.
Instead of simply rewarding installers for what they bought, we helped create a programme built around professional partnership - giving them practical tools, support and benefits designed to help their businesses, with the reassurance of a major brand behind them.
That thinking became Vault: Unlock More.
We created the name, proposition and complete visual identity, then brought it to life across the personalised portal, launch communications, digital, video, print and promotional campaigns. And installers responded.
Within its first two months, Vault attracted 10,000 members - 80% of Worcester Bosch’s entire first-year target of 12,500. Because real loyalty isn’t just about rewarding the transaction. It’s about creating more value from the relationship.