Every project begins by fully understanding the business and the problem to solve. This can start with primary research with customers or it can simply be secondary research and analysis. Whatever the project, we learn first. Only then do we commence the required strategic and creative work. Firstly, developing a brand positioning - the space to own in the minds of your target customer. This is followed by strategic foundations - the fundamental and long-term building blocks that underpin your brand positioning.

We define the basic principles to support your brand positioning. Central to this is brand expression. This includes establishing your brand identity, look, feel and tone of voice so that you can easily communicate your brand in the most compelling way - internally with colleagues and externally with customers. This can culminate in a comprehensive brand book, providing in-house creative departments and other agency partners with the basis from which to build your brand consistently over time.

At all times we consider the creative implications of the work we do to make sure your brand is distinctive and has a compelling story to engage prospects. We use conceptual creativity, art direction, copywriting and design to bring to life the brands we develop, ensuring the principles we define work hard for the future. We don’t just deliver a dry document, we create fully-formed, tightly-screwed-together brands that you, and the agency partners you work with, can implement effectively.