Angus & Oink
Angus & Oink isn’t your typical seasoning brand - and this isn’t your typical supermarket launch. We helped them to bring their bold flavours to the aisles with a new convenience range for Tesco and Sainsbury’s. From sauces to sachets, jars to meal kits, we created expressive packaging and a punchy campaign message that makes bold, fearless cooking feel simple - even on a weeknight.
Angus & Oink don’t do bland so when it came to hitting the supermarket shelves, playing it safe was never on the table.
Working with SHS Foods we helped Angus & Oink launch a new convenience range in Tesco and Sainsbury’s without compromising the brand’s authentic BBQ roots. We took what made their original packaging pop and gave it a shelf-ready revamp, tightening up the structure, turning up the flavour cues, and making it easier for time-poor shoppers to grab, go and get cooking.
From sauces to sachets, jars to meal kits, we helped bring bold flavour to the aisles. Every pack was built to stand out, shout loud, and stay true to Angus & Oink’s story - with punchy product names, expressive design, and attitude that stops trolleys in their tracks.
Reflecting the passionate community behind the brand, we created a brand campaign with serious bite: Cook Fearlessly. A rallying cry for people bored of bland and wanting more from mid-week meals - and a big, bold welcome to a new wave of flavour-obsessed shoppers ready to join the Angus & Oink tribe.